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            如何維護經銷商利益

            易創培訓網 2019年2月2日 作者:孟森


            為了確保經銷商的利益,可以采取一系列有效的舉措。

            一、提高經銷商的折扣,吸引經銷商,弱化競爭對手與經銷商的聯系。

            二、提高把經銷商的返利比率,比競爭對手高。

            三、建立通用經銷商理事會和經銷商關系委員會,認真接受和處理經銷商的投訴。

            四、建立產銷平衡系統以及產銷協調政策小組,統計分析、預測、跟蹤和調整每一款車的產量與批次,使“生產期量”和“銷售期量”保持平衡。所謂“期量”,就是各個周期的數量,包括生產周期的產量和銷售周期的銷量。

            五、專門成立市場銷售政策委員會,研究與制定政策和策略,包括市場調查與預測、協調經銷商的經銷活動、制定與監督銷售政策與策略的執行。強化對經銷門店的維護和管理,包括針對競爭對手持續降價壓力,大力推行分期付款制度。

            觀點來自《企業自動運行系統》



            【作者:孟森

            上一篇:華為狼性文化老師許浩明(華為管理專家,北大畢業)給中國銀行授課
            下一篇:企業自動運行系統——價格策略
            【已瀏覽644次】
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