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            廣告的三種作用

            易創培訓網 2019年4月18日 作者:孟森


            產品廣告目的主要有3種:宣傳廣告、勸說廣告和提醒廣告。企業可以根據自身的發展計劃確定其中的一種目的。
            一、宣傳廣告
            宣傳廣告的目標是要告訴顧客有關產品的信息。這是一種報道性廣告,即通過向消費者介紹產品的性能、用途、價格等,以刺激消費者的初始需求。除此之外,宣傳廣告還能達到糾正消費者對產品的錯誤印象,減少顧客畏懼心理,建立公司形象的目的。
            二、勸說廣告
            勸說廣告的目的是促其形成選擇性需求,即購買本企業的產品。勸說廣告突出介紹本企業產品的特色,或通過與其他品牌產品進行比較來建立一種品牌優勢。
            三、提醒廣告
            有些產品在市場上銷售多年,雖已有相當的知名度,但廠商仍需要推出提醒性廣告來提醒購買者,不要忘了他們的產品。這是一種備忘性廣告,這種廣告有利于保持產品在顧客心目中的形象。
            選擇廣告目標首先要透徹分析和了解當前的市場情況,企業要根據產品自身的特性和生命周期選擇不同的廣告目標。



            【作者:孟森】 【標簽:銷售 孟森 廣告

            上一篇:孟森先生收徒儀式在翔龍商務酒店舉行
            下一篇:顧客在不同階段的營銷策略
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